Education
Toronto Metropolitan (Ryerson) University - Toronto, Ontario
Graduated in June 2016 with a Bachelors of Design majoring in Fashion Communications at The School of Fashion
Awards: Helen and Sulo Hutko Award for extraordinary contribution to The School of Fashion while maintaining a cumulative GPA above 3.0
Canadian Alliance for Film & Television Costume Arts & Design (CAFTCAD) - Toronto, Ontario
Successfully completed the Costume 101 for Film and Television course in both June 2014 and February 2017
Professional Experience
Canadian Alliance of Film and Television Costume Arts and Design (CAFTCAD) February 2020 – Present
Operations and Communications Manager
•Strategize ways to increase awareness and presence of our organization to the greater film and television industry in Canada
•Oversee the creation, implementation, maintenance, and monitoring of various communications documents (media releases, email announcements, social media analytics, and presentations), digital media marketing channels (website, social media), and promotional and advertising platforms (BeSpoke magazine, various marketing materials)
•Create, develop, and implement social media content for CAFTCAD’s social media accounts (Instagram, Facebook and Twitter)
•Lead projects with external partners to develop and create initiatives and events that foster greater unity among our industry
•Gather and interpret digital marketing data through website and social media analytics to track and evaluate results from specific campaigns
•Develop and maintain distribution and mailing lists for marketing and communications outreach
•Establish relationships, communication processes and distribution channels with community and industry organizations and relevant media
•Monitor ongoing communications with the Executive Board and provide bi-monthly updates and presentations at board meetings
•Update CAFTCAD website, ensuring all content is accurate, engaging and up-to-date
•Manage CAFTCAD calendar of events in liaison with the Executive Board, ensuring it is varied, manageable and cost-effective
•Play a key role in finance generation for the organization
Operations and Communications Coordinator
•Planned and coordinated all CAFTCAD courses and identifying areas for volunteer support (when required)
•Assisted in creation of CAFTCAD annual industry magazine, BeSpoke magazine
•Provided professional communication with members, sponsors, and external stakeholders by email and by phone
•Identified opportunities for promotion of CAFTCAD members and their work, increasing the awareness of Canadian costume talent
•Creatively designed marketing materials, targeted campaigns, and promotional imagery for CAFTCAD courses, events, and announcements
Lux Second Chance April 2018 – Present
Content Creator (Digital & Written)
Creatively design web layouts and digital art for the home page using Adobe programs, resulting in increased aesthetic appeal and professionalism of the site
Research and develop topics for monthly blog posts as they relate to the themes of luxury goods, online shopping, and market trends
Create compelling and eye-catching promotional materials such as banners, social media content, and web art showcasing new collections, sales, and promotions
Toronto International Film Festival May 2019 – December 2019
Assistant, Festival Programming
Manage the Senior Director, Film’s daily schedule, including creating daily information folders and itineraries, resulting in successful execution of all daily tasks
Schedule and coordinate meetings and phone calls on behalf of the Senior Director, Film
Assist with data entry and proofing of multiple databases, preview screening schedules, programming notes, and the Official Film Schedule to guarantee accuracy on all platforms
Assist with organizing special events run by Festival Programming in the lead up to and during the Festival
Toronto International Film Festival June 2018 – September 2018
Assistant, Volunteer and Intern Resources
Provided administrative support in the development of the Festival’s volunteer services, ensuring all projects and duties were on schedule, databases were accurate, and identifying any potential issues
Assisted in reviewing over 2,000 volunteer applications and conducting in-person interviews with all new applicants, resulting in the recruitment of over 1,500 new volunteers
Participated in volunteer orientation and training to create a welcoming environment for volunteers to ensure they have all necessary tools for success
Managed multiple teams under my portfolio by liaising with other TIFF departments to develop position descriptions, shift schedules, and ensuring all positions were adequately filled
Toronto International Film Festival July 2017 – November 2017
Intern, Executive Office
Produced weekly e-newsletters for board members regarding TIFF press releases, upcoming events, and important notes
Researched, collected, and reformatted data in order to develop an efficient dashboard to improve of tracking of live statistics within the organization using Google Data Studio
Effectively prepared tracking documents for all Festival events executive staff to oversee attendance at daily engagements
Compiled materials to submit award applications on behalf of TIFF staff, resulting in two Webby Award nominations for TIFF’s Department 30
Lone Star on King July 2015 – January 2018
Shift Manager/Certified Trainer, Server & Bartender
Provided superior client service while working under pressure in a fast-paced environment, requiring a keen attention to detail, exceptional organizational skills, and initiative
Conducted job training and introductory skills to new staff to set quality standards for the company’s brand
Organized the bookings of large guest parties and events to ensure satisfied, returning clients
Exercised management training while supervising and working with co-workers to function as an effective team
Md Bespoke May 2015 – December 2015
Public Relations, Marketing, and Operations Assistant
Researched and contacted potential clients and collaborators, resulting in increased exposure of the Md Bespoke brand
Wrote professional letters and appreciation notes on behalf of Marlon Durrant and Md Bespoke consultants to enhance customer service
Assisted in planning the company’s annual Christmas charity event by sending out invites, developing the event’s theme, organizing sponsors, collaborators, and event staff, resulting in thousands of dollars raised for SickKids Caribbean initiatives
Mass Exodus 2015 September 2014 – April 2015
Associate Producer
Produced a runway show and exhibit now known as the largest student-run fashion event in North America
Organized and kept track of all administrative tasks: meeting minutes, press releases, budgets, contact lists, production schedules, etc.
Built position relationships by collaborating with teammates, faculty, and design students in aspects pertaining to event production and creative process
Managed all backstage aspects on the day of the show such as hair and makeup, overseeing of volunteers, model lineup, and trouble-shooting, to guarantee smooth event execution
Awards, Certifications, and Qualifications
Awarded the Helen and Sulo Hutko Award for extraordinary contribution to The School of Fashion while maintaining a cumulative GPA above 3.0
Successfully completed the Costume 101 for Film and Television course through the Canadian Alliance for Film & Television Costume Arts & Design (CAFTCAD)
Proficient on Volgistics Volunteer Management Software, Mailchimp, Microsoft Office, Canva, Squarespace, Square, and Adobe Creative Suite programs (InDesign, Premiere Pro, Photoshop, Illustrator)
Basic knowledge of Artifax Venue and Event Management Software
G License certified by the Province of Ontario